The Chief Marketing Officer : an antidote to myopic earnings management practices
Year of publication: |
2021
|
---|---|
Authors: | Kaur, Preetinder ; Ramaswami, Sridhar N. ; Bommaraju, Raghuram |
Published in: |
Marketing letters : a journal of research in marketing. - New York, NY : Springer Science + Business Media B.V, ISSN 1573-059X, ZDB-ID 1478939-5. - Vol. 32.2021, 2, p. 165-178
|
Subject: | Real earnings management | Advertising | Sales promotion | Chief Marketing Officer (CMO) | Myopic management | Marketing | Führungskräfte | Managers | Bilanzpolitik | Accounting policy |
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