The child–brand relationship : social interactions matter
Year of publication: |
2016
|
---|---|
Authors: | Rodhain, Angélique ; Aurier, Philippe |
Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 25.2016, 1, p. 84-97
|
Subject: | Self-esteem | Consumer behavior | Qualitative research | Socialization | Children | Social influence | Brand relationships | Interpretive consumer research | Konsumentenverhalten | Consumer behaviour | Soziale Beziehungen | Social relations | Kinder | Beziehungsmarketing | Relationship marketing | Marktforschung | Market research | Markenimage | Brand image | Qualitative Methode | Qualitative method | Sozialpsychologie | Social psychology | Markenführung | Brand management |
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