The choice of foreign entry mode by the franchiser: case studies of Lithuanian franchisers entering Latvia
Regina Jarmalaite, Irina Sekundo
| Year of publication: |
2004
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|---|---|
| Authors: | Jarmalaite, Regina ; Sekundo, Irina |
| Published in: |
Economics and management of franchising networks : [the first International Conference on Economics and Management of Networks (EMNet) took place at the Center of Business Studies, University of Vienna, from June 26 to June 28, 2003]. - Heidelberg [u.a.] : Physica-Verl., ISBN 3-7908-0202-6. - 2004, p. 264-283
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| Subject: | Franchising | Internationaler Markteintritt | International market entry | Lettland | Latvia | Litauen | Lithuania | Auslandsinvestition | Foreign investment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002105989