The choice of foreign market entry modes : the role of resources and industrial driving forces
Year of publication: |
2014
|
---|---|
Authors: | Gubik, Andrea S. ; Karajz, Sándor |
Published in: |
Entrepreneurial business and economics review : EBER. - Kraków, ISSN 2353-883X, ZDB-ID 2776185-X. - Vol. 2.2014, 1, p. 49-63
|
Subject: | internationalisation | resources for internationalisation | attitudes for internationalisation | industrial driving forces | Internationaler Markteintritt | International market entry | Globalisierung | Globalization | Multinationales Unternehmen | Transnational corporation | Ressourcenorientierter Ansatz | Resource-based view | Auslandsinvestition | Foreign investment |
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