The choreography of internationalisation : innovative forms of learning and activities of small and medium-sized enterprises in international markets
Year of publication: |
2007
|
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Authors: | Mitra, Jay |
Published in: |
Trading places : SMEs in the global economy : a critical research handbook. - Cheltenham, UK : Edward Elgar, ISBN 1-84542-039-X. - 2007, p. 192-215
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Subject: | KMU | SME | Globalisierung | Globalization | Entrepreneurship | Entrepreneurship approach | Lernende Organisation | Learning organization | Electronic Commerce | E-commerce | Nischenstrategie | Niche marketing strategy |
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