The circle of life : rhetoric of identification in Steve Jobs' Stanford speech
Year of publication: |
October 2017
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Authors: | Heracleous, Loizos ; Klaering, Laura Alexa |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 79.2017, p. 31-40
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Subject: | Rhetoric | Identification | Leadership | Storytelling | Enthymeme | Metaphor | Rhetorik | Narrative Methode | Narrative method | Führungsstil | Leadership style | Führungspersönlichkeit | Leadership personality |
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