The CMO and the Future of Marketing - Tomorrow's CMOs will need a broader skill set to survive and thrive
Year of publication: |
2012
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Authors: | Day, George S ; Malcolm, Robert |
Published in: |
Marketing management : a quarterly business management publication of the American Marketing Association. - Chicago, Ill : AMA, ISSN 1061-3846, ZDB-ID 12018028. - Vol. 21.2012, 1, p. 34-44
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