The co-creation experience from the customer perspective : its measurement and determinants
Katrien Verleye
| Year of publication: |
2015
|
|---|---|
| Authors: | Verleye, Katrien |
| Published in: |
Journal of service management. - Bingley : Emerald, ISSN 1757-5818, ZDB-ID 2491767-9. - Vol. 26.2015, 2, p. 321-342
|
| Subject: | Service innovation | New product development | Co-creation | Experience | Service co-creation | Expectations | Kundenintegration | Customer integration | Produktentwicklung | Innovation | Dienstleistung | Services | Beziehungsmarketing | Relationship marketing | Innovationsmanagement | Innovation management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011401345