The co-creative practice of forming a value proposition
Year of publication: |
2012
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Authors: | Kowalkowski, Christian ; Persson, Oscar ; Röndell, Jimmie G. ; Sörhammar, David |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 28.2012, 13/14, p. 1553-1570
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Subject: | Service-Dominant Logic | Service-dominant logic | Kundenintegration | Customer integration | Kundenbindungsprogramm | Loyalty program | Betriebliche Wertschöpfung | Value creation |
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