The Coca-Cola company : the skinny on a big fat problem
Marshel Rapuzzi
| Year of publication: |
2017
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|---|---|
| Authors: | Rapuzzi, Marshel |
| Published in: |
Ethics in marketing : international cases and perspectives. - New York : Routledge, ISBN 978-1-138-64808-1. - 2017, p. 143-149
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| Subject: | The Coca-Cola Company | Softdrink-Industrie | Soft drink industry | Markenartikel | Brand | Unternehmensethik | Business ethics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Fallstudie ; Case study ; Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011609792