The cognitive processing of misleading advertising in young and old adults : asessment and training
Gary J. Gaeth ; Timothy B. Heath
| Year of publication: |
1987
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|---|---|
| Authors: | Gaeth, Gary J. |
| Other Persons: | Heath, Timothy B. (contributor) |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 14.1987, 1, p. 43-54
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| Subject: | Werbepsychologie | Psychology of advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001031363