The color of togetherness : a theoretical contribution to the research on color effects
Year of publication: |
2024
|
---|---|
Authors: | Gierl, Heribert |
Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 46.2024, 2, p. 32-60
|
Subject: | Advertising | Approach-and avoidance orientation | colors | Hierarchical-network model | Schema incongruity | Social warmth | Togetherness |
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