The coming community : the politics of alternative food networks in Southern Italy
Year of publication: |
June 2018
|
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Authors: | Giordano, Alex ; Luise, Vincenzo ; Arvidsson, Adam |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 34.2018, 7/8, p. 620-638
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Subject: | Brand community | consumer politics | alternative food | neo-artisan | collaborative economy | Italy | Italien | Konsumentenverhalten | Consumer behaviour | Ernährungsindustrie | Food industry | Social Web | Social web | Lebensmittel | Food | Markenführung | Brand management | Lebensmittelkonsum | Food consumption |
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