The company, product and market dimensions of new product decision scenarios
Ulrike De Brentani ; Cornelia Dröge
| Year of publication: |
1985
|
|---|---|
| Authors: | DeBrentani, Ulrike |
| Other Persons: | Droge, Cornelia (contributor) |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 2.1985, 4, p. 243-253
|
| Subject: | Marketingmanagement | Marketing management | Innovation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001041179