The company’s Web site: different configurations, evolutionary path

The Internet and World Wide Web are creating new business opportunities, in particular increasing the performance of communication, sales and post‐sales. In surfing the Web it is possible to see several tools a company can implement on its site: among them, description of products and strategy; online sale; market research; and support. Different companies structure their site using different combinations of tools, and not all at the same time. This shows that there is not a single configuration for a company’s Web site. Deals with these issues and in particular, through an empirical research, it identifies different configurations of a company’s Web site and verifies the existence of a development path in a company’s Web site.