The comparative analysis of spas : an instrument for the re-positioning of spas in the context of competition in spa- and health tourism
Year of publication: |
2003
|
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Authors: | Fontanari, Martin ; Kern, Alexandra |
Published in: |
Tourism review of AIEST. - Bingley : Emerald, ISSN 1660-5373, ZDB-ID 2060873-1. - Vol. 58.2003, 3, p. 20-28
|
Subject: | Kurort | Spa | Tourismusmarketing | Tourism marketing | Marketingmanagement | Marketing management | Markenimage | Brand image |
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