The comparative influence of manufacturer and retailer brands on customers' purchase behavior
Year of publication: |
2013
|
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Authors: | Leingpibul, Thaweephan ; Broyles, S. Allen ; Kohli, Chiranjeev |
Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 22.2013, 3, p. 208-217
|
Subject: | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Markenführung | Brand management | Markenartikel | Brand | Lieferantenmanagement | Supplier relationship management | Industrie | Manufacturing industries | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image |
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