The comparative influence of manufacturer and retailer brands on customers' purchase behavior
Year of publication: |
2013
|
---|---|
Authors: | Leingpibul, Thaweephan ; Allen Broyles, S. ; Kohli, Chiranjeev |
Published in: |
Journal of Product & Brand Management. - Emerald Group Publishing Limited, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 22.2013, 3, p. 208-217
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Retail brand | Manufacturer brand | Purchase behaviour | Retail trade | Brand loyalty | Buying behaviour | Brand equity |
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