The competitive positioning of foreign MNEs in domestic markets : theoretical extensions and evidence from the Israeli market
Year of publication: |
2004
|
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Authors: | Fiegenbaum, Avi ; Lavie, Dovev ; Shoham, Aviv |
Published in: |
Management international review : mir ; journal of international business. - Berlin : Springer, ISSN 0938-8249, ZDB-ID 209761-8. - Vol. 44.2004, 3, p. 261-284
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Subject: | Multinationales Unternehmen | Transnational corporation | Wettbewerbsstrategie | Competitive strategy | Israel |
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