The complementarity factor in the leveraging of sponsorship
Year of publication: |
2013
|
---|---|
Authors: | Carrillat, François A ; d'Astous, Alain |
Published in: |
International Journal of Sports Marketing and Sponsorship. - Emerald Group Publishing Limited, ISSN 2515-7841, ZDB-ID 2238604-X. - Vol. 15.2013, 1, p. 15-34
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Sponsorship leverage | Sponsorship activation | Event sponsorship |
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