The completeness heuristic : product shape completeness influences size perceptions, preference, and consumption
Year of publication: |
2014
|
---|---|
Authors: | Sevilla, Julio ; Kahn, Barbara E. |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 51.2014, 1, p. 57-68
|
Subject: | product shapes | packaging | consumption | retailing | public policy | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception |
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