The complex triad of congruence issues in influencer marketing
Year of publication: |
2021
|
---|---|
Authors: | Mettenheim, Walter ; Wiedmann, Klaus‐Peter |
Published in: |
Journal of Consumer Behaviour. - Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - Vol. 20.2021, 5 (19.02.), p. 1277-1296
|
Publisher: |
Wiley |
Saved in:
Online Resource
Saved in favorites
Similar items by person
-
The sources of the many faces of consumer smartphone attachment : A value‐in‐use perspective
Sohn, Stefanie, (2021)
-
The sources of the many faces of consumer smartphone attachment: A value‐in‐use perspective
Sohn, Stefanie, (2021)
-
What is the Value of Luxury? A Cross‐Cultural Consumer Perspective
Hennigs, Nadine, (2012)
- More ...