The complexity of consumers' cognitive structures and its relevance to consumer behavior
| Year of publication: |
2004
|
|---|---|
| Authors: | Zinkhan, George M. ; Braunsberger, Karin |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 57.2004, 6, p. 575-582
|
| Publisher: |
Elsevier |