- 1 Introduction
- 2 Theoretical Background
- 2.1 Standards - Innovations from the Producers Perspective
- 2.2 Applying the Innovation Decision Model to the Compliance Process with Food Standards - Strengths and Weakness
- 3 Methodology and Data Collection
- 3.1 The Analytical Framework
- 3.2 Data Collection
- 4 The Moroccan Tomato Sector
- 4.1 Economic Importance and Structure of the Moroccan Tomato Sector
- 4.2 Prevalence of Legal and Private Food Standards in the Moroccan Export Sector
- 5 Compliance with Food Safety Requirements: Results of the Survey
- 5.1 The Information Stage
- 5.2 The Attitude Stage
- 5.3 Decision Stage
- 5.4 The Implementation Stage
- 6 Similarities and Differences among Compliers and Non-compliers
- 7 Conclusions
- 8 References
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