The concept mapping approach in marketing: an application in the travel agencies sector
Year of publication: |
2002
|
---|---|
Authors: | Enrique Bigné, J. ; Aldás‐Manzano, Joaquín ; Küster, Inés ; Vila, Natalia |
Published in: |
Qualitative Market Research: An International Journal. - MCB UP Ltd, ISSN 1758-7646, ZDB-ID 2012932-4. - Vol. 5.2002, 2, p. 87-95
|
Publisher: |
MCB UP Ltd |
Subject: | Cluster analysis | Customer satisfaction | Loyalty | Travel agents |
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