The concept of sustainable tourism as a competitive advantage Montenegro

Purpose – The purpose of this paper is to support the thesis that the concept of sustainable tourism development around the world has good quality and at the same time consolidate the ecological, economic and sociological dimension. The biggest challenge of economic and social development today is to harmonize two seemingly conflicting requirements, requirements for quality of living - which includes a developed economy, and requirements for environmental protection. Design – Sustainable development is needed in all spheres of human activity as well as in tourism. This paper will discuss the concept of sustainable development and its relation to tourism and how it can use the same operational competitive advantages of Montenegro. Methodology – The research methodology includes examples of good practice, analysis of existing policy documents on the development of tourism in Montenegro. Access – There are special interests in the fragmentation of the basic units of local government - cities and municipalities - for the development of sustainable tourism and its competitiveness. Tourism can not be developed without affecting the environment, but it is possible to correct, strategic and integrated planning to manage tourism development, so that the negative impacts minimized. Findings – Sustainable development means the economic and social growth that can be achieved by providing balance between the evaluation of potential economic and social capacities, while fully respecting and integrating environmental principles. The implementation of sustainable development requires a strong partnership among all social structures. The originality of this research – Originality model consists in the fact that it refers to relatively wide region (in the European context) contains rich natural attractiveness and cultural and historical heritage. In this paper, we try to consider the concept of sustainable tourism development as well as sustainable tourism can take advantage of operational competitive advantages of Montenegro. Given that today tourism falls into one of the most important industries of Montenegro, planning and sustainable development is a prerequisite for its development in the future.