The Concept of Structured and Restricted Marketing as a Form of Response to the Current Global Crisis. The Impact of Structured and Restricted Marketing on the Car Market.
Year of publication: |
2009
|
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Authors: | Savoiu, Gheorghe ; Cruceru, Gheorghe ; Manea, Constantin |
Published in: |
Romanian Economic Journal. - Facultatea de Relatii Economice Internationale. - Vol. 12.2009, 33, p. 95-124
|
Publisher: |
Facultatea de Relatii Economice Internationale |
Subject: | marketing | anti-marketing | structured marketing | restrictive marketing | concentration-diversification coefficient |
Extent: | application/pdf |
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Type of publication: | Article |
Classification: | c46 ; D43 - Oligopoly and Other Forms of Market Imperfection ; I23 - Higher Education Research Institutions ; L11 - Production, Pricing, and Market Structure Size; Size Distribution of Firms ; M31 - Marketing |
Source: |
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