The Conceptual Domain of Marketing: Evaluation of Shelby Hunt's Three Dichotomies Model
Year of publication: |
1982
|
---|---|
Authors: | Arndt, Johan |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 16.1982, 1, p. 27-35
|
Publisher: |
MCB UP Ltd |
Subject: | Evaluation | Marketing concepts | Marketing theory |
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