The Conference Market in 'Beauty on Water' - A Cognitive Perspective on Competition

This paper briefly elaborates a cognitive concept of competition by way of semantic associations in the light of marketing theory. It focuses the market for conference activities in the inner city of Stockholm by asking 'what is competition?'. The result shows that words such as 'enemy', 'destroy', and 'conflict' are not very much associated with words derived from 'competition', something indicating a harmonious rather than a harsh market atmosphere in the context at hand.