The congruence of store image and self image as it relates to store loyalty
Year of publication: |
1976
|
---|---|
Authors: | Bellenger, Danny N. ; Steinberg, Earle ; Stanton, Wilbur W. |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 52.1976, 1, p. 17-32
|
Subject: | Verbraucher | Marktforschung | Absatzpolitik |
-
(1975)
-
Demand analysis for marketing decisions
Hughes, George David, (1973)
-
Marketing, society, and conflict
Levy, Sidney J., (1975)
- More ...
-
Three conjoint segmentation approaches to the evaluation of advertising theme creation
Stanton, Wilbur W., (1983)
-
Measuring coalitions in the industrial buying center
Morris, Michael H., (1985)
-
An Application of the Blin-Whinston Algorithm for Resolving Fuzzy Group Preferences
Steinberg, Earle, (1979)
- More ...