The congruity effects of commercial brand sponsorship in a regional event
Hakseung Shin, Hoon Lee, Richard R. Perdue
| Year of publication: |
August 2018
|
|---|---|
| Authors: | Shin, Hakseung ; Lee, Hoon ; Perdue, Richard R. |
| Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 67.2018, p. 168-179
|
| Subject: | Regional event | Event sponsorship | Congruity theory | Sponsoring brand loyalty | Integrative congruity model | Regionalentwicklung | Regional development | Niederlande | Netherlands | Sponsoring | Sponsorship | Markenführung | Brand management | Event-Marketing | Event marketing | Markenimage | Brand image | Sportveranstaltung | Sport event |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tourman.2018.01.016 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011841866