The consumer as a co-producer and prosumer : convenience food marketing
Sigurd V. Troye; Magne Supphellen; Alexander Jakubanecs
| Year of publication: |
2012
|
|---|---|
| Authors: | Troye, Sigurd V. ; Supphellen, Magne ; Jakubanecs, Alexander |
| Published in: |
Diversity in European marketing : text and cases. - Wiesbaden : Springer Gabler, ISBN 3-8349-1420-7. - 2012, p. 179-192
|
| Subject: | Convenience Food | Convenience food | Marketingmanagement | Marketing management | Markenführung | Brand management | Produktmanagement | Product management | Beziehungsmarketing | Relationship marketing | Norwegen | Norway |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009531587