The consumer as "voter", "judge" and "jury" : historical origins and political consequences of a marketing myth
Year of publication: |
2011
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Authors: | Schwarzkopf, Stefan |
Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 31.2011, 1, p. 8-18
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Subject: | Marketingtheorie | Marketing theory | Marktforschung | Market research | Konsumentenverhalten | Consumer behaviour | Demokratisierung | Democratization | Ökonomische Ideengeschichte | History of economic thought |
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