The consumer culture theory of brands
by Robert Pennington
| Year of publication: |
2019
|
|---|---|
| Authors: | Pennington, Robert |
| Publisher: |
2019: Newcastle upon Tyne : Cambridge Scholars Publishing |
| Subject: | Markenwert | Brand equity | Kundenbindung | Customer retention | Marketingtheorie | Marketing theory | Konsumentenverhalten | Consumer behaviour |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 173 Seiten |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 1-5275-3684-X ; 978-1-5275-3684-5 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012115737