The consumer decision journey : a literature review of the foundational models and theories and a future perspective
Year of publication: |
2021
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Authors: | Santos, Susana ; Gonc̦alves, Helena Martins |
Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 173.2021, p. 1-14
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Subject: | Classical consumer behavior models | Consumer decision journey | Decision analysis | Hierarchy of effects | Semi-systematic literature review | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Bibliometrie | Bibliometrics | Entscheidung | Decision |
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