The consumer decision process: A key to successfull advertising
Year of publication: |
1967
|
---|---|
Authors: | Grubb, Edward L. |
Published in: |
Business review. - Seattle, Wash. : School, ZDB-ID 196371-5. - Vol. 27.1967, 1, p. 58-66
|
Subject: | Werbungsbetrieb | Marktpsychologie |
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