The consumer insights handbook : unlocking audience research methods

Danielle Sarver Coombs (Kent State University)

"This practical introduction to audience research shows students that conducting consumer research is not only a necessary skill for any future media professional but that it can also be a creative and fun experience. Students learn how to plan for and complete a research projects from the initial RFP to the final presentation of findings."

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Year of publication:	[2022]
Authors:	Coombs, Danielle Sarver
Publisher:	Lanham : Rowman & Littlefield
Subject:	Marketing \| Konsumentenverhalten \| Consumer behaviour \| Forschung \| Research
Description of contents:	Table of Contents [gbv.de]

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Extent:	xix, 221 Seiten Illustrationen
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Handbuch ; Handbook
Language:	English
Notes:	Literaturverzeichnis: Seite 209-210 und Index
ISBN:	978-1-5381-4551-7 ; 978-1-5381-4552-4 ; 978-1-5381-4553-1
Classification:	Marketing
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012498209