The consumer mind : brand perception and the implication for marketers
Pepe Martinez
| Year of publication: |
c 2012
|
|---|---|
| Authors: | Martínez, Pepe |
| Publisher: |
London : Kogan Page |
| Subject: | Markenartikel | Brand | Markenimage | Brand image | Neuromarketing | Verbraucher | Consumers |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] |
| Extent: | XVIII, 178 S. Ill., graph. Darst. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references Starting point : the pillars of the human mind -- The alarm clock rings -- The world surrounding us -- Careful! watch out! -- Do you remember? -- Wonderful! -- How clever! -- Who's the boss here? -- Make your mind up! -- I want to be happy! -- I'm off to bed -- Summary of the brainś mental functions -- Brands, communications and the mind -- Millward Brown and neuroscience -- Final reflections : philosophy and the mind. |
| ISBN: | 978-0-7494-6570-4 ; 0-7494-6570-0 ; 978-0-7494-6571-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009558625