The consumer psychology of brands
Year of publication: |
2012
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Authors: | Schmitt, Bernd |
Published in: |
Journal of consumer psychology : the official journal of the Society for Consumer Psychology. - Amsterdam [u.a.] : Elsevier, ISSN 1057-7408, ZDB-ID 11095295. - Vol. 22.2012, 1, p. 7-18
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