The consumer psychology of mail-in rebates
Year of publication: |
2011
|
---|---|
Authors: | Gourville, John T. ; Soman, Dilip |
Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 20.2011, 2, p. 147-157
|
Subject: | Konsumentenverhalten | Consumer behaviour | Rabatt | Rebate | USA | United States | Theorie | Theory | Beschwerdemanagement | Complaint management | Kundenzufriedenheit | Customer satisfaction |
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