The consumer's changing image
Milton Rokeach
| Year of publication: |
1968
|
|---|---|
| Authors: | Rokeach, Milton |
| Published in: |
Marketing and the behavioral sciences : selected readings. - Boston : Allyn and Bacon. - 1968, p. 79-90
|
| Type of publication: | Article |
|---|---|
| Notes: | aus: Trans-action. 1964 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002724475