The consumerist turn in higher education : policy aspirations and outcomes
Year of publication: |
2011
|
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Authors: | Naidoo, Rajani ; Shankar, Avi ; Veer, Ekant |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 27.2011, 11/12, p. 1142-1162
|
Subject: | Pierre Bourdieu | Hochschullehre | Higher education teaching | Kommerzialisierung | Commercialization | Konsumentenverhalten | Consumer behaviour |
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