The contribution of a brand spokesperson's voice to consumer-based brand equity
Year of publication: |
2017
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Authors: | Zoghaib, Alice |
Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 26.2017, 5, p. 492-502
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Subject: | Advertising | Brand awareness | Brand identity | Brand communication | Consumer brand equity | Gender studies | Audio branding | Pitch | Sensory marketing | Spokesperson's voice | Markenführung | Brand management | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Markenartikel | Brand | Marketingmanagement | Marketing management |
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