The contribution of intangible assets and expenditures to shareholder value
Richard A. Heiens, Robert T. Leach and Leanne C. McGrath
| Year of publication: |
2007
|
|---|---|
| Authors: | Heiens, Richard A. ; Leach, Robert T. ; McGrath, Leanne C. |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 15.2007, 2/3, p. 149-159
|
| Subject: | Immaterielle Werte | Intangible assets | Shareholder Value | Shareholder value | Ressourcenorientierter Ansatz | Resource-based view |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003493947