The contributions of marketing to strategic management
Ralph E. Biggadike
| Year of publication: |
1981
|
|---|---|
| Authors: | Biggadike, Ralph E. |
| Published in: |
The Academy of Management review : AMR. - Valhalla, NY : Academy of Management, ISSN 0363-7425, ZDB-ID 196768-X. - Vol. 6.1981, 4, p. 621-632
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| Subject: | Betriebsführung | Absatzpolitik |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001907218