The convergence of mirroring and empathy: communications training in business-to-business personal selling persuasion efforts
Robin T. Peterson and Yam Limbu
| Year of publication: |
2009
|
|---|---|
| Authors: | Peterson, Robin T. ; Limbu, Yam |
| Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1051-712X, ZDB-ID 1121779-0. - Vol. 16.2009, 3, p. 193-219
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| Subject: | B-to-B-Marketing | Business-to-business marketing | Verkaufspersonal | Salespeople | Weiterbildung | Further training | Kommunikation | Communication |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003891844