The correlation between honesty-humility and attitude toward counterfeit luxury
Nina Reinhardt, Marc-André Reinhard, Gerrit Bittner-Fäthke
| Year of publication: |
2023
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|---|---|
| Authors: | Reinhardt, Nina ; Reinhard, Marc-André ; Bittner-Fäthke, Gerrit |
| Published in: |
Italian journal of marketing : ITJM. - Cham : Springer Nature Switzerland AG, ISSN 2662-3331, ZDB-ID 3011000-2. - Vol. 2023.2023, 4, p. 503-519
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| Subject: | Counterfeit consumption | Counterfeit luxury | Fairness | Honesty-Humility | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Produktpiraterie | Product counterfeiting | Markenimage | Brand image |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s43039-023-00082-3 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014461348