The cost of ignorance : reputational mark-up in the market for Tuscan red wines
Maja Uhre Pedersen and Paul Sharp
| Year of publication: |
2022
|
|---|---|
| Authors: | Pedersen, Maja Uhre ; Sharp, Paul |
| Published in: |
International journal of wine business research. - Bradford : Emerald, ISSN 1751-1070, ZDB-ID 2279092-5. - Vol. 34.2022, 2, p. 257-277
|
| Subject: | Italy | Price-quality relationship | Wines | Wein | Wine | Italien | Produktqualität | Product quality | Preis | Price | Weinbau | Wine industry | Werbung | Advertising | Markt | Market | Reputation | Kognition | Cognition |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJWBR-03-2021-0018 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013361900