//-->
Effects of negative brand information : measuring impact of celebrity identification and brand commitment
Um, Nam-hyun, (2013)
Follow the leader or go your own way : the use of logos and branding in AmeriCorps and similar federally funded service grant programs as a pre-cursor to sustainable branding
Chaifetz, Marshal, (2020)
Effect of celebrity endorsement in advertising activities by product type
Karasiewicz, Grzegorz, (2014)