The country of origin effect on consumer purchase intention : PLS modelling
Year of publication: |
2017
|
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Authors: | Syriac Nellikunnel ; Kavitha Haldorai ; Abdul Rahman ; Mwanza Zangose |
Published in: |
International journal of business and globalisation : IJBG. - Genève [u.a.] : Inderscience Enterprises, ISSN 1753-3627, ZDB-ID 2416804-X. - Vol. 19.2017, 3, p. 378-395
|
Subject: | country of origin | COO | ethnocentrism | reputation | quality | trust | purchase intention | Konsumentenverhalten | Consumer behaviour | Herkunftsbezeichnung | Designation of origin | Markenimage | Brand image | Ursprungsregeln | Rules of origin | Vertrauen | Confidence |
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